32 Brad Fehr

Title: How to Light a Match

Dimensions: Length TBD

Year of Completion: 2019

Medium: Video

Edition: 1 of 1

Estimated Value: $200

Courtesy of the Artist

How to Light a Match is a video piece comprised of appropriated public domain educational films and original footage. Its narrative is constructed by the advice in fire safety films from the 1940s through the 1960s, red toy firefighters, and a sense of impending upheaval. The piece takes for granted that a match will be struck regardless of how the viewer takes its advice -- its offered words of wisdom form more of a skin around the anxiety of the lighting. The spark is the thing.

Packaged with with the video is a small clay sculpture and a single match which cannot be lit with any included materials.

Brad Fehr is a Canadian artist and writer who obtained his BFA from the University of Alberta in 2017. His work explores facets and implications of manhood and masculinity within the anthropocene through a variety of media, primarily painting and video. His work has appeared in public and private venues across Edmonton and in local and national print publications within Canada.